Ashneer Grover is a successful entrepreneur- who build 2 unicorn company and working on 3rd unicorn now.
Ashneer Grover is a visionary entrepreneur who founded Grofers and BharatPe with a unique approach to business and a strong focus on innovation and customer satisfaction. His strengths in identifying market opportunities, leadership and management, and strategic thinking have helped him achieve tremendous success in his career.
Ashneer Grover is a successful entrepreneur who has founded and led multiple unicorn startups, including BharatPe and Grofers. As a person, Grover is known for his strategic thinking, passion for innovation, and focus on building customer-centric businesses.
Ashneer Grover was born and raised in India. He graduated from the Indian Institute of Technology Delhi (IIT Delhi) in 2003 with a degree in Mechanical Engineering. After completing his education, he began his career as a management consultant with McKinsey & Company, where he worked for over six years.
During his time at McKinsey, Grover gained experience in several industries including financial services, consumer goods, and retail. He was involved in projects related to strategy development, operations improvement, and mergers and acquisitions.
In 2010, Grover left McKinsey to pursue an MBA at Stanford Graduate School of Business. After completing his MBA, he worked briefly as a senior vice president at Kotak Mahindra Bank in Mumbai before founding his first startup, iTrust Financial Advisors, in 2011. iTrust was an online platform that provided financial planning and investment advisory services to retail customers.
In 2013, Grover co-founded his second startup, Little, which was an on-demand hyperlocal deals discovery platform. Little was acquired by Paytm in 2017. After the acquisition, Grover became the CEO of Paytm's financial services business, where he led several key initiatives including the launch of Paytm Payments Bank.
In 2018, Grover founded BharatPe, a QR code-based payment and lending platform for small businesses. BharatPe has since become a unicorn with a valuation of over $2 billion. In 2020, Grover was appointed as the CEO of Grofers, an online grocery delivery platform. Under his leadership, Grofers has grown rapidly and is now valued at over $1 billion.
Overall, Ashneer Grover's early career was marked by a strong academic background and experience in management consulting, which provided him with the skills and knowledge necessary to become a successful entrepreneur. His experience in finance, technology, and operations has been instrumental in the growth and success of his various startups.
One of Grover's greatest strengths is his ability to identify market gaps and opportunities and develop innovative solutions to address them. He has a deep understanding of the Indian market and its unique challenges, which has enabled him to create businesses that cater to the specific needs of Indian consumers and small business owners.
Another strength of Grover is his leadership and management skills. He has built high-performing teams and fostered a culture of innovation and collaboration within his companies. Grover is also known for his ability to communicate his vision and inspire others to work towards a common goal.
However, like all individuals, Grover has weaknesses as well. One of his weaknesses is his tendency to be overly ambitious, which can sometimes lead to taking on too many projects or initiatives at once. This can lead to burnout and lack of focus on core business objectives.
Despite his weaknesses, what sets Grover apart is his unique approach to business and entrepreneurship. He has a keen eye for emerging technologies and trends, and is constantly looking for ways to leverage these to create value for customers. He is also known for his emphasis on data-driven decision making, which has helped him build some of the most successful businesses in India.
Grover's first unicorn company is called Grofers, an online grocery delivery service that he co-founded in 2013. The company quickly gained popularity in India and raised significant funding from investors, eventually achieving unicorn status in 2019. Grofers differentiated itself from competitors by focusing on affordability and offering a wide selection of products. Grover's financial expertise played a key role in optimizing the company's logistics and supply chain, leading to high efficiency and profitability.
In 2015, Grover co-founded a second unicorn company called BharatPe, a digital payments platform that targets small businesses. The company offers a range of services, including digital payments, lending, and insurance. BharatPe has achieved success by offering a user-friendly platform that addresses the unique needs of small businesses. The company has raised significant funding and has plans to expand its product offerings and enter new markets.
Grofers is an online grocery delivery platform that allows users to order groceries and household essentials online and have them delivered to their doorstep. The company offers a wide selection of products, including fresh fruits and vegetables, dairy and bakery items, and personal care products. Grofers' moat is based on its ability to offer customers high-quality products at competitive prices, while maintaining a high level of customer service. The company's efficient supply chain management and logistics also play a key role in its competitive advantage.
To access the market, Grofers has implemented a range of marketing strategies to acquire and retain customers. The company offers discounts, coupons, and cashback offers to attract new users and retain existing ones. It has also implemented a referral program to incentivize existing customers to refer their friends and family. Grofers also participates in events and promotions to increase brand awareness and attract new customers.
BharatPe is a digital payments platform that targets small businesses. The company offers a range of services, including digital payments, lending, and insurance. BharatPe's moat is based on its ability to offer simple and user-friendly digital payment solutions to small businesses. The company has also differentiated itself by offering a lending platform specifically designed for small businesses, which provides quick and easy access to working capital.
To access the market, BharatPe has focused on partnerships and collaborations with established players in the industry. The company has partnered with major banks and financial institutions to offer digital payment solutions to their customers. It has also partnered with other businesses and retailers to expand its network and offer additional services to its users. In addition to partnerships, BharatPe has implemented a range of marketing strategies to acquire new customers, including targeted digital advertising, referral programs, and word-of-mouth marketing.
Overall, Grofers and BharatPe have been successful in accessing the market and acquiring customers by offering high-quality products and services at competitive prices, maintaining a high level of customer service, and implementing targeted marketing strategies. These efforts, combined with their unique value propositions and efficient operations, have helped them build strong competitive moats and achieve success in their respective industries.
Grover's current venture is called Fintech, a digital banking and financial services company. The company has raised significant funding and has plans to disrupt the traditional banking industry by offering innovative products and services. As CEO, Grover has emphasized the importance of customer satisfaction and building a strong team culture.
As a person, Ashneer Grover is known for his passion, energy, and entrepreneurial spirit. He is committed to creating disruptive business models that challenge the status quo and bring value to customers. He is also known for his financial acumen, having worked as a banker and consultant prior to becoming an entrepreneur. In addition to his business ventures, Grover is involved in social impact initiatives and is committed to giving back to the community.
Inshort , Ashneer Grover is a visionary entrepreneur with a unique approach to business and a strong focus on innovation and customer satisfaction. His strengths in identifying market opportunities, leadership and management, and strategic thinking have helped him achieve tremendous success in his career.

